"Ekta absolutely adores Shahid and has approached him to star in the sequel of 'Once Upon A Time In Mumbaai'. They are currently working out his role in the film, and there is no truth to these rumours. Ekta is very upset about it, " said the source.

Incidentally, the trailer of Ekta's next production "The Dirty Picture", featuring Vidya Balan in the lead, was integrated with the show in Thursday's episode.

Media reports indicated that Vidya, who was rumoured to have dated Shahid briefly, asked Ekta not to feature Shahid's forthcoming film "Mausam" in her TV show for promotional purpose.

But a source from Ekta's production house Balaji has denied that as well.

"Vidya is non-political and is a thorough professional and doesn?t involve herself in matters of casting or other aspects of production, " said the source from Balaji.

"Its Balaji's policy to not integrate the show 'Bade Achche...' with films. However, an exception was made for 'The Dirty Picture' since the movie belongs to the parent company and will be the only movie promoted on the show."

"Ekta is very focused as a producer and is very concerned with the film. There were several films that approached Balaji apart from 'Mausam', so we fail to understand why only 'Mausam' is being talked about, ? added the source.